the only bi-directional screen in times square, New York
Located at 1514 Broadway Ave. (44th and Broadway) Times Square NYC. The Geoffrey Tron screens provide maximum exposure at street level; they can be seen from both north and south in the heart of the Times Square “bow tie”. The North screen, which faces the pedestrian traffic walking downtown, is 10 feet high and 19 feet wide.
The South screen, which faces the pedestrian traffic walking uptown, is 10 feet high and 39 feet wide. The majority of the LED screens in Times Square can be seen only from directly across the street. In contrast the Geoffrey Tron was designed to stretch out over the sidewalk. This exciting, dynamic design allows the commercial spots to engage the pedestrians in both directions. [click to see diagram]
![[click to see diagram]](Images/gtron_peopleflow_2.jpg){kind=link}
CLICK HERE FOR 3d screen view
Capabilities
Live Video From a Remote Location
Broadcast live from inside Toys “R” Us or any remote location. Advertise events, showcase products, broadcast clips and live performances to millions of consumers walking up and down Broadway.
Mobile Integrated
Create an interactive experience with the Geoffrey Tron and consumers in the street with mobile integration used for contests, voting, auctions and live donations.